At the London Wine Competition, our judges are not just critics—they are real trade buyers, sommeliers, and industry decision-makers who buy wines for retail shelves, restaurant lists, and bar menus. Here’s their insider advice to help your wine stand out.

What the Judges Say

Image: (Left) Georgios Iordanidis and (Right) Maria Boumpa.

“Great panel of people, very experienced and knowledgeable about the wine industry. It’s a competition judged by professionals who understand both quality and market needs.”
- Georgios Iordanidis, Head of Wine at Annabel’s

“The London Wine Competition is unique in its holistic approach—considering not just quality but also value for money and packaging. It mirrors real buying decisions.”
- Maria Boumpa, Wine Director & Restaurant Manager at Da Terra

“An established competition that can add visibility and market positioning to your wine.” - Angelo Lorea, Head of Wine at The Roof Gardens

Judge-Backed Tips for Success

1. Think Like a Buyer, Not Just a Winemaker
Our judges ask: Would I list this wine? Will my customers buy it? Beyond quality, think about commercial appeal—price positioning, target audience, and market fit.

2. Packaging Is More Than Just a Label
Great wine can be overlooked if the packaging doesn’t grab attention. Judges consider shelf impact, clarity of branding, and how well your design tells your wine’s story.

3. Show Value at Every Price Point
Whether your wine is £10 or £100, judges look for value relative to the price. That means balance, quality, and a drinking experience that matches (or exceeds) expectations.

4. Submit Your Best Possible Vintage
Don’t rush to enter with a wine that isn’t ready. Judges can tell when a wine is still developing—timing matters.

5. Tell Your Story Clearly in the Entry Form
Provide details about grape sourcing, winemaking approach, and your target audience to give judges context.

6. Be Honest About Your Market Position
Overpricing relative to quality will hurt your score—be realistic.

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One Piece of Advice from the Judges

“Send the most interesting wines you’ve got.”
- Georgios Iordanidis, Head of Wine at Annabel’s

“Stay true to your terroir — showcase what makes your wine different from the rest of the world, and let that authenticity shine.”
- Michele Orbolato, Head of Wine & Sake, Thesleff Group

“Showcase your wine as a complete package — ensure quality, value, and packaging are all aligned.”
- Maria Boumpa, Wine Director & Restaurant Manager at Da Terra

“Choose wines at peak drinkability for judging.”
- Angelo Lorea, Head of Wine at The Roof Gardens

Final Thought from Our Judges

“Winning a medal at the London Wine Competition means your wine delivers on Quality, Value, and Packaging—the three things that matter most to the trade and to customers. Enter with a wine that you’d proudly pour, confidently price, and beautifully present.”

Also Read:
Meet the Judge: Michele Orbolato, Head of Wine & Sake at Thesleff Group
Meet the Judge: Georgios Iordanidis, Head of Wine at Annabel’s
Introducing Our 2026 Regional & Category Experts: Marinela Ardelean and Irem Eren