To win a London Wine Competition award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality wine, but if the price and packaging is not right, you will not be recognized by the London Wine Competition.
There is no point, for example, in having a 95 point wine if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s wine list.
That is why the London Wine Competition will be decided based on the following judging formula:
Q (Quality Score) + Value Score (V) + Package Score (P) = London Wine Competition Score.
A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
Quality Score: will be marked out of 50
Value Score: will be marked out of 25
Package Score: will be marked out of 25
Who are our judges?
The London Wine Competition will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.
The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.
Check out the list of 2020 London Wine Competition judges here.
All wines entered will be handled by Sensible Wine Services and organized into flights for tasting.
The wines will:
1. Initially, be tasted blind to determine its quality and drinkability.
2. Where appropriate they will also be assessed by variety, style, region, and country.
3. Judges will then determine the value score of the wine based on the quality and its retail price.
4. The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the wine and its price point. It is how the product is perceived when placed on the wine shelf among thousands of other wines.
5. The judges can discuss the wine as a whole to help allocate scores in the three judging areas however each judge will give its independent score and a weighted average will be taken at the end.
6. The Gold winning wines and all special category wines will be re-tasted by the wine judges on the re-judging day to ensure the scoring quality.
Judging will take place on July 7, 2020, at a central London venue, The Worx. To be considered in the competition all products must be with Sensible Wine Solutions by June 24, 2020.