SCORING SYSTEM

Q (Quality Score), Value Score (V), and Package Score (P) are used to calculate the London Wine Competition score.

A separate weighted score will be given for each of the three parts of the judging process. Quality gets twice the weight.

Quality Score: will be marked out of 100

Value Score: will be marked out of 100

Package Score: will be marked out of 100

Scoring & Consensus: Each wine is evaluated by multiple expert judges, and every judge independently scores the wine on Quality, Value, and Packaging. The final result is based on the average of all judges’ scores, ensuring balance and consistency. Where needed, judges engage in panel discussions to align and refine their evaluations, helping bring scores closer together and ensuring a fair consensus. This process ensures that the final score reflects a well-rounded and agreed view of the wine’s performance across all key criteria.

JUDGING PROCESS

At the London Wine Competition, wines are evaluated in two stages to ensure both fairness and real-world relevance. First, Quality and Value are assessed through blind tasting, where judges evaluate the wine without seeing any branding or packaging, focusing purely on taste, structure, and how well the wine is priced relative to its quality. Once this stage is complete, the wines move to a non-blind packaging review, where judges assess label design, closure, and overall shelf appeal. This two-step approach ensures that winning wines are not only excellent in the glass but also positioned to succeed in the marketplace.

BLIND TASTING AND PACKAGING SCORE

Please taste the products blind and start with the quality score. Once you enter your quality score out of 100, please see the price to consumer displayed on the screen to give your value score. Complete all products in your flight with quality and value scores and leave the package score empty. Once your quality and value scores are done, call your waiter to get the packaging bottles. You will then get to see your packaging bottles for the flight you scored blind. Please then complete your package score and click all done to complete your flight score.

DEFINITIONS

Quality: Quality will be assessed based on how agreeable the wine is to its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.

Value: The objective is to understand how well a particular wine is priced, the greater the quality offered for the price, the greater the value score will be.

Packaging: Packaging will be measured by how well judges think the wine will be perceived by the consumer. The package will be judged for the Off-Premise market considering factors like label design and information, closure, and overall look. This does not involve boxes, cartons, and bags. It is how they think the product will be perceived when placed on a wine shelf amongst thousands of other wines.

HOW MEDALS WORK

Double Gold: 96–100 points
Exceptional wines that stand out across all judging criteria.

Gold: 90–95 points
Excellent wines with strong quality, value, and packaging.

Silver: 85–89 points
Very good wines with solid quality and commercial appeal.

Bronze: 80–84 points
Good quality wines that meet key standards and show market potential