The London Wine Competition looks to recognize, reward, and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - it needs to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. “The LWC has been created to put consumers back in charge. To give them the reassurance that any of the award-winning wines with the LWC logo will have been based on how drinkable they are, how much value for money they offer, and what they actually look like making it the world's most relevant wine competition.

That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

Key Dates:

Registration Opens - 22 April 2025
Registration Ends - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 23 & 24 March 2026
Winners Announced: 22 April 2026