by BEVERAGE TRADE NETWORK

Winning Impact

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for front row seats on a wine shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools.Some of the best places to showcase your London Wine Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by London Wine Competition

But wait, there's a lot more a medal from London Wine Competition can do for you. This is how a London Wine Competition medal will help you in creating a solid impression on the wine market across the globe:

  1. Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

News of your victory will reach the right ears, and the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.

  1. Results will get press awareness among media partners of the London Wine Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for wine buyers around the world. 

  1. Results to go to 20,000+ Wine Buyers around the world

Yes, we will also be sending the results to around 20000+ wine buyers around the world. We believe that wine buyers are the real experts who are directly involved in the development of new wine brands or buying wines for commercial resale. 

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

 - Blind Tasting

Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as when compared to the quality. It's not necessary for a wine brand to be very cheap to receive a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the London Wine Competition as well as our media partners BTN and BevRoute

  1. Results also get circulated to 2000+ wine importers and distributors in the UK and around the world

If you’re a wine brand based outside the UK, the London Wine Competition is your gateway to the wine market in the UK.

  1. Award-winning wines will be showcased at the IBWSS London trade show

IBWSS London Trade Show (International Bulk Wine & Spirits Show in London) brings together global bulk wine, bulk spirits, private label and contract manufacturing industry under one roof. No show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. All the award-winning wines of the London Wine Competition will be showcased at this trade show.

  1. Top 100 winners at LWC will be included in the Top 100 On-Premise & Off-Premise wines list - Top 100 LWC Wines

Top 100 LWC Wines is the list curated and picked up by top-level wine buyers who assess wines on the basis of their quality and other aspects at London Wine Competition. Top 100 winners are showcased here.

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of wine’s supreme quality.

  1. Judges who are the real trade buyers will get the winners' contact information

Winners’ contact information will be sent to the judges of the London Wine Competition. These judges are real trade buyers who are involved in the day to day buying of wines for retail stores, bars, and restaurants. This will give major exposure to the winning wines.

  1. Winners will get press distribution kit which will help winners create press releases and distribution

Winners can use the London Wine Competition’s press distribution kit to create their own press release. These press releases can be sent to the distributors, importers, and end consumers of the wine brands to promote their win.

Key Dates:

Registration Ends: 20 June 2020
Warehouse Closes For Samples: 24 June 2020
Judging Date: 07 July 2020
Winners Announced: 20 July 2020

Submission closes at 10:00 AM on Sunday.