Entry Benefits

In the beverage space, there are plenty of contenders competing for the limited shelf space in a bar or retail store. A great way to set yourself apart in this crowded arena is to display a winning medal from the London Wine Competition, a competition that stands for exceptional standards. A medal from the London Wine Competition speaks to your sellability and commercial longevity in a bar, restaurant, or retail store. Display your winning medal stickers not only on your bottles but also on your POS and marketing material, like:

Brand Deck
Sell Sheet
Shelf Talkers
Case Cards
Bottle Neckers

Your Own Product Pages on the Competition Website

Each entry receives a dedicated product page on the official LWC website. These pages showcase your brand story, product image, tasting notes, and medal results, creating a professional digital footprint easily discoverable by trade buyers and consumers worldwide.

Your page stays live year-round and is indexed by Google — becoming a lasting online asset for your brand.

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community.

Your results are shared with over 50,000+ verified trade professionals in the Beverage Trade Network community, including importers, distributors, sommeliers, and retail buyers around the world.

Your achievement will reach the right buyers through BTN’s global channels — professionals actively looking to add new, high-quality products to their portfolios.

Results will get press awareness globally.

We will distribute results from the competition and provide extensive media coverage to brands.

Global Press & Media Coverage

Competition results are distributed across the relevant audience in the BTN’s international media ecosystem:

BeverageTradeNetwork.com
BevRoute | On Trade | Drinks Merchants | Sommelier Business | Bartender Business | London Drinks Guide | Chicago Drinks Guide | Los Angeles Drinks Guide | New York Drinks Guide
Competition Official website

Our media partners BTN and BevRoute provide extensive press and social coverage, keeping your brand visible throughout the year.

Bonus 1000 medal stickers added to your first sticker order.

On every winner’s first medal sticker purchase, 1000 additional medal stickers are included as a bonus. These stickers are the mark of the wine’s premium quality as judged by the London Wine Competition.

Free shelf-talkers, certificates, professional tasting notes, and more.

London Wine Competition Shelf Talker

Winners may download digital medals and order medal stickers for their wine bottles. Get professional tasting notes and shelf talker templates for no additional charge.

These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

Trade Benefits for Entrants with Six or More Products

A. CPGBuyerAI Buyer Matches

Entrants submitting six or more products receive one time 20 verified-matched buyers through BTN’s proprietary CPGBuyerAI platform:

A.I. and human-verified importer, distributor, and retail buyer data.
Each lead includes a Fit Score and a reason for the match.
Access matched bars, venues, retail stores, and importers worldwide.

This feature helps producers expand distribution with precision.

B. Grow Direct-to-Consumer Sales with CPGBuyerAI Velocity

Entrants also unlock Velocity Exposure, connecting consumers directly with your retail and e-commerce channels.

Featured “Where-to-Buy” links on BTN’s digital network.
AI-driven promotion across BTN’s websites and social media.
Drives consumer awareness, retail traffic, and reorder velocity.

“These benefits give producers measurable ROI from the moment they enter.” — Sid Patel, CEO, London Competitions

Category Winners Benefits (Exclusive to Category and Special Award Winners)

1. One-Month Free Access to CPGBuyerAI + 50 Verified Buyer Matches

Celebrate your success with one month free access to CPGBuyerAI, BTN’s AI-powered buyer discovery platform.

Get 50 verified buyer matches tailored to your product and export goals.
Valued at $599, this helps you start global outreach immediately.

2. Winner Story Feature & Interview

You’ll be featured in a Winner Story on LWC’s media platforms and social channels, reaching a global audience of engaged trade and consumer readers.

3. Complimentary Medal Stickers (1,000 Units)

Celebrate your win with a free set of 1,000 medal stickers. (Please share your shipping details for delivery)

4. Winner Pitch Zoom & Hello Call

Join a 10-minute pitch call with BTN leadership to introduce your brand and products. Your recording will be edited and published on BTN’s digital and social platforms, and a copy will be provided for your own marketing.

Key Dates:

Early Bird Deadline - 30 November 2025
Regular Deadline - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 23 & 24 March 2026
Winners Announced: 22 April 2026