The low- and no-alcohol beverage sector is experiencing unprecedented growth, driven by health-conscious consumers and a demand for sophisticated non-alcoholic options. For producers in this dynamic market, gaining recognition is essential. Participating in the London Spirits Competition (LSC), London Wine Competition (LWC), or London Beer Competition (LBC) offers an unparalleled opportunity to showcase your brand on a global stage.

Why Enter?

1. Comprehensive Evaluation Criteria

The London Competitions assess beverages based on three pivotal criteria:

- Quality: Craftsmanship and taste excellence.
- Value: Appropriate pricing relative to quality.
- Packaging: Visual appeal and consumer engagement.

This holistic approach ensures that products are evaluated for their taste, market readiness, and consumer appeal.

2. Esteemed Judges and Ambassadors

The 2025 competitions feature a distinguished panel of judges and ambassadors, including top experts in the following categories:

- Laura Willoughby MBE: Founder of Club Soda and a leading authority on low and no-alcohol beverages.
- Josh Kelly: Buyer at Club Soda, with extensive experience in curating alcohol-free products.
- Sam Cooklin-Smith Founder & Director Kore Drinks - a specialist non-alcoholic drinks agency & distributor
- Irem Eren: Business Development Director at BevZero and category expert for low and no-alcohol products.

Irem Eren, London Competition’s Low and No Alcohol Category Ambassador and Expert

Their expertise ensures that entries are evaluated with a deep understanding of the low and no-alcohol sector. You can see the full lineup of the judges on each London Competition website. These judges have solid experience in buying and selling no and low beverages in their venues and stores. 

3. Market Validation and Credibility

Securing a medal from the London Competitions serves as a testament to your product's excellence, enhancing credibility with buyers, retailers, and consumers. It signifies that your beverage meets the highest standards in the industry.

4. Top Winner Gets A Brand Pitch With UK’s Leading No and Low Buyer.

This year, the London Wine, Spirits, and Beer Competitions are offering something truly special for the top-scoring No & Low brand—an exclusive chance to pitch directly to Laura Willoughby MBE, the UK’s top No & Low buyer and the force behind Club Soda, the country’s leading mindful drinking movement. 

The top No & Low winner at the London Wine, Spirits, and Beer Competitions will receive an exclusive 15-minute consultative call with Laura Willoughby MBE, the UK’s leading No & Low buyer and co-founder of Club Soda. This is more than just a trophy—it’s a chance to get direct insights from one of the most influential voices in the category. 

The winner can ask for detailed product feedback, category insights, and even sales and marketing strategies to help scale their brand. This kind of access is rare and invaluable for any No & Low brand looking to stand out. Enter now for your shot at this game-changing opportunity.

5. Access to Influential Markets

London stands as a global hub for beverage trends. Success in these competitions can open doors to influential markets across Europe, the U.S., and beyond, positioning your brand at the forefront of the low and no-alcohol movement.

6. Extensive Marketing and PR Support

Winners benefit from significant media exposure, including features on Beverage Trade Network's platforms and social media channels. This recognition amplifies brand visibility and can drive consumer interest and sales.

Categories Include

Spirits:

Non-Alcoholic Gin
Non-Alcoholic Liqueurs
Non-Alcoholic RTD
Non-Alcoholic Rum
Non-Alcoholic Tequilla
Non-Alcoholic Whiskey
Non-Alcoholic Vodka
Non-Alcoholic Others

Wines:

Dealcoholized Wine
Wine Alternative Kefir
Wine Alternative Kombucha
Wine Alternative Shurb
Wine Alternative Tea
Wine Alternative Shurb

“We've seen a huge increase in the submissions in no and low category over the years and the trend is set to grow for the coming years. The quality of no and low beverages each year is increasing and the scores are reflecting that way. I am very excited to push the growth of the category globally” - Sid Patel, CEO of Beverage Trade Network, organizers of London Competitions.

Sid Patel, CEO of Beverage Trade Network, organizers of London Competitions.

Who Should Enter?

- Producers of non-alcoholic spirits.
- Low-alcohol winemakers.
- Brewers of alcohol-free beers.
- Creators of ready-to-drink (RTD) mocktails.
- Manufacturers of functional beverages with an alcohol-free profile.

Participating in the London Competitions offers a strategic advantage for brands in the low and no-alcohol sectors. It provides a platform to validate quality, gain industry recognition, and expand market reach. Embrace this opportunity to elevate your brand in a rapidly evolving industry.

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Entry Information?

Wines: LondonWineCompetition.com
Beers: LondonBeerCompetition.com
Spirits: LondonSpiritsCompetition.com

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