The best wine of the year for 2025 from France will get a 15-minute brand pitch session with Maxence Masurier, one top French wine buyers in the UK.

For the first time, the top-scored wine from France will have the exclusive 15-minute opportunity to pitch directly to one of the UK’s most influential French wine merchant Maxence Masurier, Founder of Made in Little France, top wine merchant of the UK and one of the top french wine importer.'

Made in Little France’s history goes way further back than the opening of its London shop in 2013. It is a history of legacy - the legacy of a Parisian shopkeeper and his family, working with passion and respect for French “terroir” produce since the 1950s’. 

Maxence Masurier is proud to continue the culture and tradition and offer an exclusive and carefully curated selection of more than 300 different wines, directly imported from local French producers. His family and he have been working with these producers for several decades, in full respect of their customs and at a fair cost.

Made in Little France Store Front

Why This Initiative Matters

Breaking into the UK wine market is no easy feat. Even outstanding wines struggle to gain visibility amidst the dominance of global brands. This new initiative by the London Wine Competition ensures that winning wines aren’t just celebrated—they’re positioned directly in front of key decision-makers who have the power to bring them to UK shelves, restaurants, and wine lists.

“Our goal is to give more commercial value to the entrants and we wanted to have key buyers to check the top category winners”- Sid Patel, CEO of Beverage Trade Network and London Competitions.

Made in Little France wine selection

Winning a medal at the London Wine Competition 2025 is no longer just an achievement—it’s a strategic opportunity to get your wine in front of two of the UK’s most influential buyers. If you’re serious about expanding your brand’s presence in the UK market, this is an unmissable chance!

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The deadline to enter is February 28, 2025. Don’t wait—secure your place and take advantage of this unique commercial benefit today!

Also Read:
2025 Wine Of The Year Gets A Direct Commercial Benefit
London Wine Competition at Wine Paris 2025: A Grand Showcase of Excellence
London Wine Competition 2025 to Feature 70 Top Trade Buyers, Masters of Wine and Master Sommeliers