Competition entrants will now receive access to a comprehensive Buyer Market Intelligence Report, built from insights gathered directly from the importers, distributors, retailers, sommeliers, and wine buyers judging the competition.

The London Wine Competition is introducing another valuable entrant benefit for its upcoming edition with the launch of the London Wine Competition Buyer Market Intelligence Report—an exclusive annual report compiled from surveys completed by the competition's judges during the judging process.

The report goes beyond medals and scores to provide producers with practical commercial insight into what wine buyers are purchasing, listing, and looking for across the UK and international markets.

Every London Wine Competition entrant will receive complimentary access to the report as part of their entry.

Market Intelligence From The People Who Buy Wine

Unlike traditional market reports, the Buyer Market Intelligence Report is built from the opinions and buying priorities of professionals actively making purchasing decisions every day.

The competition's judging panels include importers, distributors, retailers, sommeliers, restaurant buyers, wine directors, hospitality buyers, and independent merchants. Alongside evaluating wines, judges will complete a short buyer survey covering current purchasing behaviour, category trends, pricing, packaging preferences, sustainability, and emerging market opportunities.

The result is a report that reflects real commercial sentiment from professionals working throughout the wine trade.

What The Report Covers

The Buyer Market Intelligence Report includes insights across a wide range of commercial topics, including:

- Buyer purchasing priorities when evaluating new wines

- Fastest-growing wine categories and styles

- Packaging and format trends

- Price point demand across different trade channels

- Categories buyers are actively looking to purchase

- Categories buyers are reducing or discontinuing

- How buyers discover new wines

- Sustainability factors influencing purchasing decisions

- The biggest commercial opportunities for wineries entering the UK market

Rather than relying on assumptions or historical market data, wineries receive current intelligence gathered directly from professionals buying wine today.

Supporting Better Commercial Decisions

The London Wine Competition was created to recognise wines that combine quality, value, and packaging for market success. The addition of the Buyer Market Intelligence Report further strengthens that mission by helping producers better understand the commercial environment their wines are entering.

Whether planning exports, reviewing pricing strategies, developing packaging, or deciding which products to launch internationally, entrants will gain valuable insights into the priorities of today's wine buyers.

More Than A Medal

The Buyer Market Intelligence Report joins a growing range of value-added benefits available to London Wine Competition entrants.

Together with the competition's detailed score breakdowns, expanded judge feedback, marketing recommendations, commercial positioning insights, and increased judging transparency, the new report gives producers far more than recognition alone.

It provides practical intelligence that can help wineries make more informed business decisions and better align their products with market demand.

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Built From Buyer Experience

Each survey is completed anonymously by judges participating in the London Wine Competition. Individual responses remain confidential and are aggregated into a comprehensive annual industry report available exclusively to competition entrants.

The report is designed to become one of the most practical buyer intelligence resources available to wineries seeking to grow their presence in the UK and international wine markets.

As the London Wine Competition continues to evolve, the focus remains clear: helping wineries understand not only how their wines perform in competition, but how they can achieve greater commercial success in the marketplace.

Entries for the next edition of the London Wine Competition are now open. Every entrant will receive access to the exclusive Buyer Market Intelligence Report alongside their competition results, giving producers both recognition and actionable market insight from the professionals who buy, list, and recommend wine every day.

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