The next edition, which marks the 10th edition of London Competitions, the London Wine Competition, London Beer Competition and London Spirits Competition, goes beyond recognition with two new structured judge feedback sections for every product entered, alongside greater judge transparency — giving producers a clearer understanding of not only how their products scored, but how they may succeed in the global markets.

New for 2026: More Buyer-Led Feedback

At the next London Competitions, judges will now complete two dedicated feedback sections for every product entered, helping brands gain deeper insight beyond medals and scores alone.

Each brand will receive additional feedback on each of their products submitted, along with the detailed score breakdown on their score by quality, value, and package. Not only will brands see how they did in all 3 judging criteria- quality, value, and package out of 100, but they will now get 2 more forms of feedback, which will help them as constructive feedback:

1. How To Improve This Product

Judges will provide concise, constructive recommendations designed to help producers strengthen product performance. This may include observations around flavour balance, product quality, packaging, shelf appeal, positioning, pricing perception, or overall market readiness. The objective is simple: to give producers practical feedback that is professional, commercially useful, and actionable. 

2. How To Market & Sell This Product

Judges will provide buyer-focused commercial feedback on how products may perform in the U.K. market. This may include insights related to retail positioning, shelf placement opportunities, route to market, pricing fit, consumer appeal, distributor potential, and suitability for independent retailers versus larger chains.

Sample data screen on how it will look in your entry zone when you check the detailed feedback report on your entries.

Greater Judge Transparency

London Competitions 2027 also introduces greater judging transparency.

As part of our commitment to trust and credibility, products may now display the names of the judges who evaluated them, helping producers better understand the expertise and buying perspective behind their results.

The 10th edition of the London Wine Competition offers wineries an opportunity to gain far more than a medal.

As the London Wine Competition celebrates its landmark 10th edition, wineries from around the world are invited to participate in a competition designed to recognize wines that succeed not only on quality, but also on value and packaging. Judged by active wine buyers, importers, distributors, retailers, sommeliers and hospitality professionals, the competition provides producers with insight into how their wines perform from the perspective of those who make purchasing decisions every day.

In the picture. Judges of Day 2 at the London Competitions that happened in March 2026. London Competition Judging goes over 4 days, gathering more than 120 judges from all over the world.

In addition to medals and scores, entrants now receive detailed buyer-led feedback, greater judging transparency, and access to an expanded range of Special Category Awards that recognize excellence across products, producers, countries, varietals, styles, importers and agencies. Entries are now open, and we invite wineries, cooperatives, exporters and wine brands from every wine-producing region to enter their wines and be part of this special 10th edition.

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Entries are now open for international wineries, and wineries can take advantage of the super early bird.

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