Entries are now open for the 2021 London Wine Competition – a leading global competition devoted to wines that consumers want to drink. The competition rates wines by Quality, Value and Package.
Last year’s competition saw about 1000 entries from more than 41 countries which also included new wine-producing countries like India.
The top 3 countries that scored the medals were Australia, Italy and Spain. Followed by France, Portugal and the United States. The top 5 varieties that scored were Shiraz / Syrah, Cabernet, Sauvignon, Chardonnay, Merlot, Tempranillo. The biggest improvement in the score by country was in the United States which had the highest average score by country followed by France.
Here were the highlights of the 2020 London Wine Competition.
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Wine Of The Year - The Dead Arm Shiraz 2017, Australia, McLaren Vale - 97 points.
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Winery Of The Year - d'Arenberg, Australia, McLaren Vale
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Best Wine By Quality - The Dead Arm Shiraz 2017, Australia, McLaren Vale - 97 points.
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Best Wine By Value - Villa Saletta Chianti 2015, Toscana IGT, Italy - 96 points.
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Best Wine By Packaging - Silverado Vineyards SOLO Cabernet Sauvignon 2014, Napa Valley, United States - 95 points.
Best wines by the country award are as follows:
France - Beaune Toussaints 1er Cru 2017
Italy - Fattoria Villa Saletta Società Agricola srl Chianti
Australia - The Dead Arm
United States - Silverado Vineyards SOLO Cabernet Sauvignon
Argentina - Alpasión Grand Cabernet Franc
Spain -Fruto Noble Roble
Chile - Since 1825
Portugal - Perspectiva Reserva
Best wines by varietal are as follows:
Shiraz / Syrah - The Dead Arm from Australia
Merlot - Shaw Wines Estate Merlot from Australia
Chardonnay - Grevino Chardonnay from United States
Pinot noir - Beaune Toussaints 1er Cru 2017 from France
Cabernet Sauvignon - Silverado Vineyards SOLO Cabernet Sauvignon from United States
Sparkling Wine - Domaine Du Chant D’éole from Belgium
The 2021 London Wine Competition is an international wine competition organized by Beverage Trade Network and is set to happen on March 15, 2021, in London. The competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
The London Wine Competition 2020 entries are now open and the super early bird pricing is now available for entries until September 2020.
Recognising, Rewarding and Promoting
The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
Quality, Value, Package and Design
In picture Greg Sherwood MW, a judge at London Wine Competition
The London Wine Competition awards medals according to quality, value for money, packaging and design. All 3 aspects are key to winning over the consumer whether on the shelf or at the dining table. Whilst looking great has always been a part of shop retail, it is now clear that restaurants require excellent packaging and design.
Sommeliers want guests to be impressed with their choice or suggestion of wine, and so it follows naturally that when they bring the bottle to the table that it represents every ounce the quality that they have recommended.
Judged By Professionals
The London Wine Competition is judged by professionals - Masters of Wine, Master Sommeliers, buyers from leading retail organisations and some of the most respected London sommeliers so that brands can be certain of the medal quality awarded.
Benefits and reasons on why you should enter your wines in the London Wine Competition.
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Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
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Instil confidence in the trade buyer about the marketability of your wine as LWC rates wines by its value, package, and quality.
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Winners to be showcased at LWC participating events at no extra fees
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Winners to get access to stickers and all winning materials at no extra fees.
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Increase product sales
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Boost awareness of your brand in the media via extensive editorial and press coverage via LWC media partners
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Use the LWC logo on packaging and as part of your own promotional plan
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Social media promotion of winners ALL YEAR ROUND
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Gold winners contact data will be sent to all LWC buyers with the intent to make a direct connection between the buyer and the supplier.
Key Dates:
Super Early Bird Ends - Sept 30, 2020
Registration Ends - Feb 20, 2021
Warehouse Closes: Feb 26, 2021
Judging Date: March 15, 2021
Winners Announced: March 30, 2021
Fee Schedule:
£75 Super Early Bird - Now till Sept 30, 2020
£95 Early Bird - Oct 1 to Nov 30, 2020
£110 Regular - Dec 1 to Feb 20, 2021
Here are the steps to enter your wines in the London Wine Competition.