Every year, medal-winning wines use their awards to tell their story to importers, distributors, retailers, sommeliers, hospitality buyers, and consumers around the world. The result is a growing network of press coverage, media mentions, winery announcements, and industry recognition that extends well beyond the results announcement.

The 2026 London Wine Competition generated strong global media attention, with coverage secured across respected wine, trade, business and consumer publications including The Buyer, The Shout, Marlborough App, Wine Industry Advisor, IOL, WBM – Australia’s Wine Business Magazine, Winetitles Media, InDaily, Wine.co.za, Food & Home and Wines of Romania, together with winery press releases and regional media coverage across the United States, United Kingdom, Australia, New Zealand, South Africa, Romania and other wine-producing markets.

2026 Press Coverage Highlights

The 2026 competition generated:

- 40+ media articles, winery announcements, and press mentions

- Coverage across more than 15 countries

- Features in international trade, wine, lifestyle, and regional media

- Dedicated coverage for country winners, varietal winners, and Winery of the Year recipients

- Strong regional press from Australia, New Zealand, South Africa, Romania, the United Kingdom, and the United States

- Continued visibility for winning wineries long after the results were announced

Examples of coverage included Spy Valley Wines’ clean sweep in New Zealand, Le Vigne Winery winning Winery of the Year USA, Steenberg Vineyards’ Merlot winning major recognition in London, Kellermeister Barossa Shiraz being named on top of the world, Hasher Family Wines being named Winery of the Year again, and Romania earning 36 distinctions at the 2026 London Wine Competition.

For wineries, this type of coverage matters because a medal is not simply an award. It is a third-party endorsement that can support sales, export growth, and buyer conversations. Media coverage helps producers build credibility with importers and distributors, strengthen retail and hospitality presentations, create content for websites and social media, increase consumer confidence, and differentiate their wines in competitive markets.

One of the most valuable outcomes of winning at the London Wine Competition is the ability to generate attention both at home and abroad. Winning wineries use their results to secure local media, strengthen distributor conversations, support retailer listings, and create new marketing stories around their wines.

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As the London Wine Competition enters its landmark 10th edition in 2027, entrants can expect even greater global visibility, expanded winner promotion, enhanced media support, and new opportunities to showcase their wines to the international drinks trade.

Enter the 2027 London Wine Competition today and give your wines the chance to be judged, recognised, and promoted on a global stage.

Also Read:
More Feedback and Transparency For Entrants At London Competitions
How London Wine Competition Winners Drive DTC Sales and Wine Club Growth