The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

WHO ARE THE JUDGES?

The London Wine Competition will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale...

The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

Meet the Six New Masters of Wine Who are Recently Added to 2019 Judging Panel

View all the judges>>

THE JUDGING CRITERIA

To win a London Wine Competition award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality wine, but if the price and packaging is not right, you will not be recognized by the London Wine Competition.

There is no point, for example, in having a 95 point wine if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s wine list.

That is why the London Wine Competition will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = London Wine Competition Score.

Know Entire Procedure  |  Scoring System  |  Awards  |  How to Enter