Discover how no and low brands can identify the right accounts, win distribution, build buyer relationships, and turn placements into stronger sales through effective marketing and activation strategies.

Ever wonder what it takes to run one of the UK’s most respected wine importers? Bianca Ford of Yapp Brothers shares how they navigate supply chain pressure, changing customer needs, and staying competitive in the fine wine space.

In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Elizabeth Mellish, Head Sommelier at Gleneagles Townhouse, during the 9th annual London Wine Competition.