Early Bird Deadline
30 November 2026
Judging
Date
15 & 16 March 2027
Winners Announcement
15 April 2027
Competition
LWC Video
What are UK Wine Buyers Looking For? | Paul Grimwood
Explore the opportunities shaping the UK wine market and discover what importers and wholesalers value in winery partnerships, from understanding buyer needs to building long-term trade relationships.
In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Paul Grimwood, Buyer and Founder of Ultracomida Spanish Wines, to discuss the changing UK wine trade and the opportunities shaping the market.
The conversation explores what makes a strong importer-supplier partnership, why understanding a customer's business model matters, and how wineries can build lasting relationships with wholesalers. Paul also shares his perspective as a buyer and London Wine Competition judge on evaluating wines through quality, value, and packaging.
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What do Sommeliers Look for in a Wine? | Elizabeth Mellish
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