Discover how no and low brands can identify the right accounts, win distribution, build buyer relationships, and turn placements into stronger sales through effective marketing and activation strategies.

In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Elizabeth Mellish, Head Sommelier at Gleneagles Townhouse, during the 9th annual London Wine Competition.

Sid Patel, CEO of London Wine Competition and Beverage Trade Network, speaks with Tim Triptree MW, Master of Wine and International Director of Wine & Spirits at Christie’s.