Early Deadline
30 November 2026
Judging
Date
22 & 23 March 2027
Winners Announcement
22 April 2027
Competition
LWC Video
The No & Low Strategies that Drive Sales | Matthias Lataille
Discover how no and low brands can identify the right accounts, win distribution, build buyer relationships, and turn placements into stronger sales through effective marketing and activation strategies.
In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Matthias Lataille, Founder and Chief Flow Leader at No & Flow Brands, to discuss marketing, distribution, and growth strategies for no and low alcohol brands.
The conversation also explores how no and low brands can pitch buyers, identify gaps in retail portfolios, build strong buyer relationships, and provide meaningful support after securing a placement.
Related Videos
judge-interviews
How Yapp Brothers Delivers Fine Wine in a Changing UK Market | Bianca Ford
Ever wonder what it takes to run one of the UK’s most respected wine importers? Bianca Ford of Yapp Brothers shares how they navigate supply chain pressure, changing customer needs, and staying competitive in the fine wine space.
judge-interviews
What do Sommeliers Look for in a Wine? | Elizabeth Mellish
In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Elizabeth Mellish, Head Sommelier at Gleneagles Townhouse, during the 9th annual London Wine Competition.
judge-interviews
What's Trending in Luxury Wine | Tim Triptree MW
Sid Patel, CEO of London Wine Competition and Beverage Trade Network, speaks with Tim Triptree MW, Master of Wine and International Director of Wine & Spirits at Christie’s.
