In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Elizabeth Mellish, Head Sommelier at Gleneagles Townhouse, during the 9th annual London Wine Competition.

Elizabeth shares how she evaluates wine as a trade buyer, looking at quality, value, packaging, price point, consumer expectations, and how well a wine fits the venue and its clientele. She explains why quality is more than just the wine itself and how packaging needs to match the positioning and style of the venue.