Early Deadline
30 November 2026
Judging
Date
22 & 23 March 2027
Winners Announcement
22 April 2027
30 November 2026
22 & 23 March 2027
22 April 2027
Competition
In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Elizabeth Mellish, Head Sommelier at Gleneagles Townhouse, during the 9th annual London Wine Competition.
Elizabeth shares how she evaluates wine as a trade buyer, looking at quality, value, packaging, price point, consumer expectations, and how well a wine fits the venue and its clientele. She explains why quality is more than just the wine itself and how packaging needs to match the positioning and style of the venue.
Discover how no and low brands can identify the right accounts, win distribution, build buyer relationships, and turn placements into stronger sales through effective marketing and activation strategies.
Ever wonder what it takes to run one of the UK’s most respected wine importers? Bianca Ford of Yapp Brothers shares how they navigate supply chain pressure, changing customer needs, and staying competitive in the fine wine space.
Sid Patel, CEO of London Wine Competition and Beverage Trade Network, speaks with Tim Triptree MW, Master of Wine and International Director of Wine & Spirits at Christie’s.