Influence of Packaging on a Buyer’s Mind.
Insights from Mathias Camilleri at the London Wine Competition on the Influence of Packaging on a Buyer’s Mind
LWC interviewed Mathias Camilleri, a judge at the 2018 London Wine Competition on the influence of packaging on buyer’s mind. Here is what he said
Mathias Camilleri: So the influence of the packaging I think is really important. I think it really has a spontaneous effect on me or the consumer by the colors, the way the information is written. It is an important fact to really bring some
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About Mathias Camirelli
Mathias Camilleri is a Head Sommelier at The Five Fields Restaurant in South-west London, UK. Originally from Paris, Mathias began his career in wine in 2011 at Lycée Albert de Mun, Paris. He started working as a Commis Sommelier at the Vineyard at Stockcross in Newbury, England. After six months, he joined the Sommelier team at Medlar Restaurant where he spent three years as a Sommelier. In 2015 Mathias became UK’s Young Sommelier and International Young Sommelier Chaîne des Rôtisseurs.
About London Wine Competition
The London Wine Competition recognizes, rewards and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. It rates the brands based on three important criteria: Quality, Value For Money & Packaging. The event is organized by Beverage Trade Network (BTN), the leading online platform dedicated to connecting the global beverage industry.