Early Deadline
30 November 2026
Judging
Date
22 & 23 March 2027
Winners Announcement
22 April 2027
LWC blog
Videos
Influence of Packaging on a Buyer’s Mind.
Insights from Mathias Camilleri at the London Wine Competition on the Influence of Packaging on a Buyer’s Mind
LWC interviewed Mathias Camilleri, a judge at the 2018 London Wine Competition on the influence of packaging on buyer’s mind. Here is what he said
Mathias Camilleri: So the influence of the packaging I think is really important. I think it really has a spontaneous effect on me or the consumer by the colors, the way the information is written. It is an important fact to really bring some
Watch the full video here:
About Mathias Camirelli
Mathias Camilleri is a Head Sommelier at The Five Fields Restaurant in South-west London, UK. Originally from Paris, Mathias began his career in wine in 2011 at Lycée Albert de Mun, Paris. He started working as a Commis Sommelier at the Vineyard at Stockcross in Newbury, England. After six months, he joined the Sommelier team at Medlar Restaurant where he spent three years as a Sommelier. In 2015 Mathias became UK’s Young Sommelier and International Young Sommelier Chaîne des Rôtisseurs.
What’s New at the 2027 London Wine Competition?
The 2027 London Wine Competition gives every entrant greater feedback, transparency and commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve, guidance on how to market and sell their wines, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.
Enter your wines in the 10th edition of the London Wine Competition.
