Registration Opens
22 April 2025
Judging
Date
23 & 24 March 2026
Winners Announcement
22 April 2026
LWC blog
Videos
Impact of Wine’s Value on the Customer
Insights from Julien, at the London Wine Competition on the Impact of Wine’s Value on the Customer.
LWC interviewed Julien Sarrasin, one of the judges at the 2018 London Wine Competition about the Impact of Wine’s Value on Customers. Here is what he said
Julien Sarrasin: For the value, for a long time since I arrived, it was hard to say expensive bottles. You don’t have crazy priced bottles except one which I saw quickly because it was good name of burgundy but we are not selling a lot of expensive bottle what we are known for is...
Watch the full video about Julien Here:
About Julien
Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.
The 2025 International London Wine Competition is proud to announce the results of its 2025 edition, spotlighting wines that excel not only in exceptional quality but also in delivering outstanding value and compelling packaging. View Results | Order Stickers | Get Sponsorships to promote your win in the first 30 days.
