Early Deadline
30 November 2026
Judging
Date
22 & 23 March 2027
Winners Announcement
22 April 2027
LWC blog
Videos
Impact of Wine’s Value on the Customer
Insights from Julien, at the London Wine Competition on the Impact of Wine’s Value on the Customer.
LWC interviewed Julien Sarrasin, one of the judges at the 2018 London Wine Competition about the Impact of Wine’s Value on Customers. Here is what he said
Julien Sarrasin: For the value, for a long time since I arrived, it was hard to say expensive bottles. You don’t have crazy priced bottles except one which I saw quickly because it was good name of burgundy but we are not selling a lot of expensive bottle what we are known for is...
Watch the full video about Julien Here:
About Julien
Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.
What’s New at the 2027 London Wine Competition?
The 2027 London Wine Competition gives every entrant greater feedback, transparency and commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve, guidance on how to market and sell their wines, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.
Enter your wines in the 10th edition of the London Wine Competition.
