In a global wine industry often defined by corporate consolidation, Pirramimma remains proudly independent. Founded in 1892 by Alexander Campbell Johnston (ACJ), the winery has been family-owned and operated for over 130 years, with each generation contributing to its growth and character. From its earliest days, Pirramimma has been intertwined with the story of McLaren Vale, a region whose Mediterranean climate, rich soils, and coastal breezes have long shaped its identity as one of Australia’s most celebrated wine regions.

When ACJ purchased 97 hectares of farmland near the fledgling township of McLaren Vale, he named it Pirramimma—an Aboriginal phrase meaning “the moon and the stars.” His decision to plant vines among mixed farmland reflected both foresight and faith in the land’s potential. The estate’s first vineyards of Grenache and Zante currants soon evolved into a broader viticultural enterprise, supported by the purchase of the neighboring Katunga winery in 1914. This acquisition helped Pirramimma secure a landmark export partnership with W&A Gilbey of London, which carried the wines of McLaren Vale to global audiences for half a century.

Over the decades, Pirramimma’s history became inseparable from the region’s own evolution, earning the Johnston family the recognition that “few families have had a longer or more honourable association with South Australia.”

Generations of Stewardship

Each generation of the Johnston family has carried forward ACJ’s vision while shaping Pirramimma’s identity in new ways. Digby Johnston (1909–1988) brought technical precision and artistic flair to the winery during the mid-20th century. Digby developed Pirramimma’s fortified wine program—an enduring legacy that continues to define the brand’s historical cellars. Known locally as “Papa Wine,” Digby was as respected for his warmth as for his winemaking. His son, Geoff Johnston, represents Pirramimma’s modern era. A graduate of Charles Sturt University and an innovator by nature, Geoff has not only expanded the estate’s vineyards to 240 acres and 13 grape varieties but also guided its transition toward sustainable, biologically active farming. Under his leadership, Pirramimma has installed solar energy systems, established large-scale water management infrastructure, and embraced biodiversity across its 100+ hectares of estate vineyards.

Today, the mantle is shared with Andrew Johnston, Geoff’s son and Pirramimma’s Vineyard Manager. 

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The Heart of McLaren Vale

Pirramimma’s vineyards lie behind the township of McLaren Vale, extending over 300 acres of hillside terrain rich in red loam, limestone, and ironstone. The Gulf of St. Vincent’s sea breezes moderate the region’s climate, creating optimal growing conditions for Shiraz, Petit Verdot, Tannat, and other varietals across 40 distinct vineyard blocks. This diverse terroir, coupled with meticulous vineyard management, allows Pirramimma to produce more than 80 wines that express the full breadth of McLaren Vale’s potential. The estate’s approach to winemaking is rooted in balance and respect for process—from hand-harvesting and careful fermentation to barrel and bottle ageing.

A Living Legacy

Visiting Pirramimma’s historic Cellar Door is an experience in itself. Set in the original winery building, it offers a warm and authentic reflection of McLaren Vale’s rustic charm. Guests can sample acclaimed wines, or explore the art gallery of Louise Johnston, whose work captures the spirit of the surrounding vineyards. Pirramimma continues to grow—sustainably, purposefully, and proudly. Its story is not just one of endurance, but of evolution: from a modest 19th-century vineyard to a globally recognized name in fine Australian wine.

Header image sourced from Pirramimma Wines (Website).