Mandriola de Lisboa is the latest wine to join Aveleda, S.A.'s portfolio, born in the Lisbon region and inspired by the city's buzz, relaxed daytime steps and uncompromising nightlife. It represents the more relaxed, easy‑drinking side of Lisbon — a versatile wine that invites you to make the most of the here and now, enjoy the moment, and savor new experiences without haste or guilt. The brand's purpose is clear: Enjoying Leisure Without Guilt. It's the perfect excuse to enjoy good moments in life, whether with friends at home, at gatherings, or paired with gastronomy.

The red wine is a blend of Syrah, Alicante Bouschet and Touriga Nacional, crafted by winemaker Diogo Campilho. With an intense red hue and rich, complex aromas, Mandriola de Lisboa red presents spicy notes and an emphasis on red fruit. On the palate it reveals an explosion of aromas, balanced acidity and elegant tannins — a silky wine with a long, persistent finish. The 2023 vintage is like a tour of Lisbon: easy to taste, attractive in colour, balanced in flavour and long, like a good conversation.

London Wine Competition 2026: Gold Medal for the 2023 Red

Mandriola de Lisboa red 2023 was awarded a Gold Medal, 91 points at the London Wine Competition 2026. Judges described it as a medium ruby wine offering expressive red and black fruit, leafy vegetal notes, spice, and well‑integrated, juicy tannins with a soft, approachable finish. This accolade confirms the wine's quality and appeal for a broad audience seeking value, authenticity and enjoyment.

Brand Strategy: Leisure, Freedom, Relaxation, Satisfaction

Mandriola de Lisboa is designed for a new generation of urban wine consumers—primarily college-educated adults aged 25 to 45 who lead active social lives, embrace an optimistic outlook, and engage strongly with digital culture and social media. These consumers value their free time and actively seek opportunities to relax, connect with friends, and create memorable shared experiences. They are drawn to authenticity, simplicity, and brands that reflect a genuine sense of purpose, while remaining connected to contemporary trends and lifestyles.

At the heart of the brand is the spirit of Lisbon itself, with its vibrant culture, relaxed pace, and social energy shaping Mandriola de Lisboa’s identity. The brand is built around four core values: leisure, freedom, relaxation, and satisfaction.

Leisure is central to the Mandriola de Lisboa philosophy. Positioned as “the Lisbon wine that takes leisure seriously,” the brand celebrates the enjoyment of life beyond work and routine. This value is expressed through connections to Lisbon’s unique character, local traditions, city experiences, and the visual culture of photography that captures everyday moments worth remembering.

Craft & Product Details

• Region: Lisboa DOC, Portugal
• Grape Varieties: Syrah, Alicante Bouschet, Touriga Nacional
• Winemaker: Diogo Campilho
• Style: Versatile, easy‑drinking red with silky texture and long finish
• Serving: Ideal chilled slightly (14–16°C), perfect for G&T‑style cocktails, informal gatherings, pairings with grilled meats, Mediterranean cuisine or enjoyed alone

Purpose & Positioning

Mandriola de Lisboa is an eclectic, relaxed and easy‑drinking wine that invites you to relax and make the most of the here and now. Because the idea is to enjoy the moment and savor new experiences, a glass of Mandriola makes any moment unique — the excuse (without guilt) to enjoy what is good in life, to drink with time and without haste.

Mandriola de Lisboa is more than a wine — it's a lifestyle invitation to slow down, connect with friends, explore Lisbon's culture and enjoy the moment without guilt. Every bottle captures the relaxed, cosmopolitan spirit of the city, making it the perfect companion for modern leisure.