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How to make the most of your London competition medal

How you can maximize the impact of your London Competition medal.

You’re a small to the medium-sized winery with sales that are running on the lower end of satisfactory. You enroll your wines in the London Wine Competition. Go and behold, the excitement, you just won a medal! 

Now what? 

Now is when you capitalize on the pounds you spent on entering the competition. Now is when you make the most of your fantastic win. The fun is just about to get started. 

So rub your hands together and go to There are a few things you can do here to get the ball rolling. 

1) Order the medal stickers for your bottles (Get 1000 bonus stickers with your first sticker order!)

2) Download your medal certificate (free). 

3) Download your shelf talkers (free).

4) Download the Press templates (and free!). 

Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon

Image: Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon, Wine of the Year in 2021.

“It’s a fantastic accolade for a small family-owned winery in the Barossa to win on the world stage.” This is what it means for Australian winemaker Joanne Irvine to have been awarded the best overall wine in the London Wine Competition for her Levrier 2015 Anubis Barossa Cabernet. She mentioned the immediate response she has had to the news, with orders coming in from around the world, the impact it has had on her and her small winery, and what Jo Irvine thought about winning the medal.

Let’s put these to use. 

1) Send out the exciting news as a Press release to all your distributors and retailers along with your medal certificate. 

2) Upload the Press Release on your own website using the press templates. 

3) Offer to add shelf talkers for your bottles at retail stores. 

4) Use professionally written tasting notes for your sales material. 

5) Contact all local media outlets with news of your win. 

6) Share news of your win on all your social media channels. 

7) Hold tastings at retail outlets displaying your winning bottles. 

8) Roll-off your new batch of bottles with your medal stickers. 

Ensure that you display your winning medal stickers not only on your bottles but also on your POS and marketing material like: 

1) Brand Deck

2) Sell Sheet

3) Shelf Talkers

4) Case Cards

5) Bottle Neckers

VQA Pinot Noir


Image source: VQA Pinot Noir

The sooner you do the above, the bigger the impact of your win will be. The win should be used to continually promote your excellent wine that won a medal at one of the toughest competitions out there, judged on not one but three criteria - quality, packaging, and value. Having aced these factors under the noses of some of the top wine buyers around the UK, your wine came through, and that’s no mean feat. 

The results from the London Wine Competition will get press awareness globally as we will distribute results from the competition and provide extensive media coverage to winning brands. Additionally, the onus on you is to get the word out, to show your wine stands out from the competition and how it’s truly worth it for a buyer to try once and buy again and again. The medal should bring renewed interest from current and potential buyers so ensure that you mention the win to them. 


The results from the competition will go to 50,000+ trade professionals in the UK in the Beverage Trade Network community. 

The London Competitions will provide year-long social media support to your winning brands, targeted at UK wine buyers including businesses and consumers. 

You may also contact the London Wine Competition with your brand story, along with interesting pictures and videos of your team and customers enjoying the wine, and request them to publish this on their assets. 

If your winning wine is among the top 100 winners at the London Wine Competition, it will be included in the Top 100 on-premise & off-premise wines list - the Top 100 LWC Wines. The Top 100 LWC Wines is a list curated by the London Wine Competition and perused by top-level buyers in the UK wine market. 

If you’re truly looking to step up your wine’s marketing game this year, and prove your wine’s mettle in the market, then don’t miss your chance to enter your wines for the 2023 London Wine Competition. 

Call for domestic and international submission is now open for London Wine Competition. Enter your wines before 31 August 2024 to get super early bird pricing. Register now and ship later to save.

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