As the excitement for the London Spirits, Wine, and Beer Competitions intensifies, we are thrilled to unveil the esteemed judging panel, comprised of top on-trade buyers, master mixologists, master sommeliers, and seasoned drinks professionals. These industry veterans bring a wealth of knowledge, experience, and passion to the table, ensuring that the competitions uphold their reputation for recognizing and rewarding the finest beverages the world has to offer.

Meet The Judges

Our esteemed judging panel comprises an impressive array of experts, each with a unique perspective and contribution to the competitions

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Cristiana Pirinu, Bar Supervisor at The Donovan Bar

Filippo Carnevale, Head Sommelier and Wine Buyer at Amethyst Dining

Simone Ciambrone: Bartender at The Donovan Bar

Sara Muirhead MW, Wine Consultant, Wineprose

Joanna Nerantzi, Certified Sommelier from Court of Master Sommeliers and Assistant Head Sommelier at Maison Estelle and Estelle Manor

Christian Maspes, Food and Beverage Specialist, Sake Sommelier & Educator, Bar Project Developer

Michał Fink, Bar Manager at One Hundred Shoreditch

Giusy Castaldo, Mixologist at Kwant by the Sea

Paolo Perrini, Paolo Perrini - Bar Supervisor at Claridge’s

Aurelie Montana, Assistant Bar Manager, D&D London

Judging Criteria

Quality of your product is judged based on Appearance, Aroma, Body, Taste, and Aftertaste. Packaging is scored on the basis of Creative design, label quality, label details, back-bar appeal, store shelf appeal, and functionality (including shape, size, weight, and ease of pouring). The value for money is ascertained based on the quality offered for the price. Essentially,

Q (Quality Score) + Value Score (V) + Package Score (P) = London Competitions Score

Why Should Brands Enter?

Participating in the London Spirits, Wine, and Beer Competitions offers a multitude of benefits for participating brands:

Gain industry recognition and credibility: A win at the London Competitions can significantly boost your brand's reputation and visibility, setting you apart from competitors.

Receive expert feedback to improve your products: Our judges will provide detailed score feedback on your products, helping you identify areas for improvement and enhance their overall quality and appeal.

Increase sales and marketing opportunities: A winning medal from the London Competitions can open doors to new sales and marketing opportunities, helping you reach a wider audience and grow your business.

Stand out from the competition: A prestigious award from the London Competitions will give your brand a distinct advantage in the marketplace, attracting new customers and solidifying your position in the industry.

Judges’ Score Feedback: Why it Matters

Product feedback is an essential part of the London Spirits, Wine, and Beer Competitions. Our judges' score feedback can help you:

- Identify areas for improvement in your products' taste, aroma, and overall quality.

- Understand how your products are perceived by industry experts and potential consumers.

- Make informed decisions about product development and marketing strategies.

We encourage all entrants to carefully consider the judges' feedback and use it to refine their products and strengthen their brand identity.

Enter Today

The early bird offer for the 2024 London Spirits, Wine, and Beer Competitions ends on 20 December 2023. Don't miss out on this opportunity to have your products evaluated by some of the most respected experts in the industry. Submit your products today!

We look forward to receiving your entries and showcasing the exceptional quality and innovation that the world's beverage producers have to offer.

Key Deadlines

Early Bird: Now to December 20, 2023

Warehouse Closes: March 4, 2024

Registration Ends: February 22, 2024

Winners Announced: April 10, 2024

LBC Judging Day: March 18, 2024

LWC Judging Day: March 18 and 19, 2024

LSC Judging Day: March 20 and 21, 2024

View Pricing: Wine | Spirits | Beer