Super Early Deadline
31 August 2025
Judging
Date
23 & 24 March 2026
Winners Announcement
22 April 2026
31 August 2025
23 & 24 March 2026
22 April 2026
Here are some of the things you can do while waiting for your turn. And a couple of things you should not do is chat and not be prepared.
Check the store and the need.
Clean your old products if they have dust on them.
Move your products to the front if they have gaps.
Merchandise your product.
Make sure your pricing and samples and “wine opener” and pour cups are there in your bag. The last thing you want to ask the retailer is do you have plastic cups. If they prefer glass they normally have their own glass which they will present.
Don’t chat with other reps.
Help the customer if near your product aisle and if no one is attending the customer.
Memorize the price. Please don’t tell the retailer “let me get back or check”.
Make sure shelf-talkers, pricing sheet and samples all match.
All done. Simply wait in line.
Make your wines stand out on the world stage. Enter the London Wine Competition by August 31 to secure Super Early Bird savings.