A High-Calibre and Experienced Judging Panel

Georgios Iordanidis
Great panel of people, very experienced and knowledgeable.
Bianca Ford
 A great group of judges with different backgrounds within the wine industry.
Tim Triptree MW
Very professionally run, with a very high calibre of experienced judges.
Matteo Furlan
LWC gives wineries the opportunity to have their wines judged by a strong team made up of MWs, MSs, and industry buyers.
Anastasios Karakasis
It’s very important that wines are judged by people from the wine industry, buyers, sommeliers, professionals with knowledge, experience, and a true feeling for the market.
Paul Grimwood
With the diversity of judges on the panel, the LWC offers wineries a fantastic opportunity to show their wines in an impartial and broad arena.

A Holistic Approach to Judging

Maria Boumpa
The London Wine Competition is unique in its holistic approach, evaluating wines not only for quality but also for their value, variety of styles, and presentation. Producers from around the world enter, offering an incredible spectrum of wine styles and quality levels. The diverse panel of judges, drawn from across the trade, brings both technical expertise and real-world market insight. By also assessing label design and packaging, the competition reflects how consumers experience wine, making the results meaningful for both industry professionals and wine lovers.
Beans Boughton MW
The holistic approach to judging is what sets the London Wine Competition apart. Critical, unbiased feedback on the wine in the glass is essential, but LWC goes further, stepping into the shoes of the end customer to assess how confident they will feel picking that bottle off the shelf or placing it on their dining table.
Dan Belmont
It’s full-picture judging. We rate the wine itself blind, but also how it presents in the bottle through the lens of “on the shelf” or “at the table.” If your wine tells a story through how the bottle looks and feels, and that story continues into the drinking experience, you’ll be successful.
Elizabeth Mellish
The London Wine Competition stands out because it judges wine the way guests actually experience it, looking at quality, value, and packaging together. It’s about the full experience and the elements that truly matter for commercial success.

Focused on the UK Market and Commercial Relevance

Carla Bertellotti
Having judging professionals with commercial awareness and an understanding of the UK market makes a real difference.
Sara Muirhead MW
At the LWC, judges focus not only on each wine’s quality, but also on its value for money and packaging, including labelling and weight of bottle, in relation to the UK market. Comments from LWC judges can help wineries understand how to tailor their wine to best suit the UK market. This can be particularly helpful for wineries hoping to enter the UK market for the first time.
Seray Kocaemre
The London Wine Competition stands out by judging wines as complete, market-ready products, not just by taste, but by value and presentation. It’s an incredible platform for lesser-known regions and indigenous varieties to gain visibility and relevance in the UK market. A competition where story, origin, and drinkability matter just as much as scores.
Valeria Rodriguez
Judging at the London Wine Competition is always a highlight for me. It’s one of the few competitions that looks beyond technical excellence, valuing wines for their quality, value, and packaging together. This makes it uniquely aligned with how consumers actually choose wine. The panel brings together an inspiring mix of experts, and the discussions are as enriching as the wines themselves. It’s a place where expertise meets real-world relevance, and I love being part of it.

Visibility, Credibility, and Business Opportunity

Angelo Lorea
An established competition that can add visibility to a brand and expand business opportunities.
Yves Desmaris
It’s a great competition to enter. We are looking at quality, value, and labels. This is what consumers are looking for when buying a bottle of wine.
Joanna Nerantzi
An award at the London Wine Competition doesn’t just mean a wine is excellent. It means it truly connects with leading professionals in the UK wine industry. Personally, I look for wines that hold a complete conversation. I strongly believe that quality is the story a wine tells. Its value is the resonance of that story. And its packaging is the cover that invites it to be opened or captured, whether in moments of enjoyment or through a camera.
Antonio Palmarini
The London Wine Competition stands out because it doesn’t just judge quality and value, but also packaging, giving lesser-known appellations the opportunity to shine and connect with consumers in a more impactful way.

A Competition Designed for the Modern Wine Market
Across all testimonials, a consistent message emerges. The London Wine Competition does not judge wine in isolation. It evaluates wine as a complete product, ready for the shelf, the table, and the market.
For wineries looking for credible feedback, UK market insight, and meaningful recognition, the London Wine Competition offers a platform where quality, value, and presentation come together.