Video is becoming one of the top ways for companies to connect with their clients. Online users love video, consume them regularly, with the information shared retained in their subconscious. The use of videos for marketing on YouTube can help wineries stand out and grow their brand across their local and international customers. According to several reports, many wine enthusiasts use YouTube as a search engine when looking for new information for personal and professional use. Luckily, many wineries are embracing YouTube as part of their marketing tactic and are creating branded content for their customers. The videos make it easier to promote wineries and their products, making it a powerful channel to their target market. Here are some wineries that are riding the YouTube wave and coming out on top. 

1. Tablas Creek 

Tablas Creek is an organic vineyard in Paso Robles that produces various wines using natural methods. The farmed wines made from varied grape varieties guarantee tasty drinks full of character and intensity. 

To educate wine lovers and drinkers on their unique biodynamic vineyard, the winery set up a YouTube channel in early 2019. The channel is an excellent resource for industry professionals looking into organic farming of quality grapes. 

Besides providing information, the channel also gives their community a chance to get a glimpse of their winery and vineyard. The videos comprise of vineyard walks, interviews, and tasting sessions with senior winemakers. Video is uploaded weekly, giving their growing subscribers something to look forward to every week.

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2. Winc Wines 

Winc wines are a modern winery that uses the latest approaches to enhance their winemaking process. The winemaking methods used require minimal intervention, which begins from the farming techniques to the final product’s bottling. 

Besides producing quality wines, the winery also advocates for the preservation of the environment around them. 

Educating wine enthusiasts and professionals in the industry is also a goal of Winc Wines, which they do through their YouTube channel. The channel has various categories that include general videos, behind-the-scenes, cocktail preparation, and tips on choosing the best wines. The well-curated videos are high-quality and pleasurable to watch for new and seasoned wine lovers. 

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3. Laithwaite’s Wines

For fifty years, Laithwaite’s Wines has been producing quality wines from their vineyards to their customer location. The award-winning and delicious wines are high-quality, tasty, and inspiring to every wine lover. 

Shopping for the wines is easy as the winery has a shop on their site stocked with various mixed collections for every price point. 

To teach wine lovers about their favourite drink, Laithwaite’s Wines created a channel on YouTube that contains various types of information. The over 700 subscribers get to watch reviews of different types of wines produced at the winery, vineyard tours, and interviews with producers and experts. Additionally, viewers have access to wine educators through wisdom masterclasses that regularly take place on the channel. 

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4. Ridge Vineyards

Ridge Vineyards has been in existence for over five decades and has perfected the art of making unique wines. The California winemaker advocate for single-vineyard philosophy, which restricts growing to specific ground patches. Winemaking at the vineyards is also “pre-industrial,” meaning that the wines produced do not go through industrial processing and use of additives that alter wine quality. 

Lovers of the wine collection produced at Ridge Vineyards can learn more about the winery from their YouTube channel. 

The winery has uploaded diverse videos that include their winemaking process, variety of wines, and tasting sessions of their audience. Although most videos are under five minutes, with a few exceptions, they are packed with gems that wine lovers will enjoy. Whether you are new to their wines or are looking to try their new wines, the channel is an excellent resource. 

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5. Lodi Wine

Lodi wine are known for their unique experience both in their vineyards in California and different wine varieties. The winery has been in existence since the 1800s and is home to passionate winegrowers that make the perfect wines. It is a leader in the production of Sauvignon Blanc, Cabernet Sauvignon, Merlot, and Chardonnay varieties in the United States and beyond. 

Besides the quality wines, the winery also offers wine lovers lots of information through their YouTube channel. The channel has several videos placed in different categories making it easier to find your favourite topic. Most of the videos are brief, with the essential details presented in a concise and fun manner. Even so, the winery offers two-hour-long masterclasses on their channel for wine enthusiasts and industry professionals interested in in-depth winemaking information. 

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6. Apothic Wines 

Apothic wines are mysterious and inspired by “Apotheca,” a location in Europe where wines were blended and stored in the thirteenth century. The wines are distinct in taste and style due to the use of captivating blends of California grapes. 

Debbie Juergenson, the winemaker at Apothic wines, is not afraid to bring out bold wines for each blend. The vintage wines’ intense aroma and flavors make them unforgettable, with wine lovers choosing them above others. 

The wines’ boldness is also showcased on the winery’s YouTube channel resulting in millions of views and over 1,000 subscribers. Videos on the channel are unique in their presentation, with the background remaining dark and mysterious at all times. Most videos are short and precise with crisp graphics that keep viewers watching and expecting more. Every video has a description box that directs traffic back to their site where they can see more of the wines and buy their favorite drink online.

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7. Jordan Vineyard & Winery

Jordan Vineyard & Winery offers a wide array of balanced wines with French elegance that endears them to most wine lovers. The winery team has received various accolades for its quality wines and hospitality, making it a leader in the wine industry. Online marketing is another strength of the winery, with most of their clients connecting with them on various social platforms. YouTube is one of their popular marketing tools, which has been active since 2009, with its videos amassing over 15 million views so far.

Arguably one of the most famous winery channels on YouTube, Jordan Vineyard & Winery, boasts over 50,000 subscribers. The winery is famous for its depiction of Sonoma country in various videos and others that give tips on travel, wine, and food. 

Viewers get to enjoy the storytelling videos on the channel, including wine tasting sessions, winery tours, and interviews of several wine experts. Besides the informative videos, the winery channel also uploads funny videos that include their staff, location, and wine products. Most of their videos have over two thousand views or more, with their subscribers engaging them in the comment section. 

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8. Mark West Wines

Mark West wines in the United States is known for its quality wines made from the Pinot Noir grapes. The grapes are generally hard to grow, making it important for the winemaking process to be gentle. Fortunately, Mark West’s team is experienced and extracts the flavour and right colour resulting in the perfect wine. The quality of the wines has been consistent over the years resulting in loyal customers.

The loyalty from customers is also evident on their YouTube channel with over 1,000 subscribers. Video uploads are diverse and attract viewers from all over the world. Some of the popular uploads on the channel include one on the Pinot Philosophy and Pinot Noir black wine unveiling. 

The videos on the channel are diverse, with others including, people while others only showcase wine bottles and objects accompanied by dramatic music. Each video focuses on providing excellent information on Mark West wines to loyal viewers and those on the channel for the first time. 

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9. Mollydooker Wine 

Located in South Australia and with offices in the United States, the winemaker has globally connected with wine lovers. The team at the winery is talented and passionate, resulting in the production of excellent wines over the years. Commitment to quality is a pillar at Mollydooker, which has earned them a spot among respected wineries globally. 

The focus on quality is evident in the management of their YouTube channel, with over 500 subscribers and counting. The Australian winery channel has several videos that showcase their annual wine collections for their viewers. 

Captivating videos of the expansive winery has also been uploaded, giving viewers a glimpse into the making of their favourite wines. Mollydooker Shake is one of its most popular YouTube videos shared on multiple online platforms, with its views standing at over twenty thousand. To maximize the video’s success, the winery puts a link on their wine labels with a call-to-action. The inclusion of the link has increased its search on YouTube by over 70% in recent years. 

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10. 13th Street Winery

13th Street Winery produces high-quality wines for all price points. The wine collection includes fine wines and vintage varieties that can be sampled alone or alongside your favourite meal. 

Wines by 13th Street are complex yet balanced, giving you a chance to enjoy wines that will always exceed expectations. 

To better connect with their audience, the winery has a YouTube channel that introduces wine lovers to their winemaking process and its unique attributes. Other videos include those of sommeliers and wine experts providing great food pairings and other wine-related information. 

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