Après was created by four friends from the seaside town of Sandbanks, with a shared love of adventure, movement, and social connection. From watersports to skiing, their lives were shaped around days that shifted from one moment to the next.

So, they set out to create a rosé that could keep pace with that lifestyle.

Après is crafted by master winemaker at Château des Bertrands, a respected, sustainable estate near Saint-Tropez, known for producing some of the region’s most respected rosés.

Together, we created a rosé that stays bright, balanced, and effortlessly enjoyable, from the first glass to the last pour.

We live by the ethos, 'Rosé Without Rules'. Après isn’t tied to season or stereotype. It’s confident, gender-neutral, and social by nature.