As a person who represents a wine brand, ambassadors are essentially salespeople. They become the face of the wine brand and a source of major influence for the brand's visibility, be it through trade shows, social media, or tasting events. As the role is a diverse one, there are a lot of aspects of the brand an ambassador contributes to.

Join Sid Patel, CEO Beverage Trade Network, as he chats with Kathrine Larsen MS, Wine Ambassador at Enotria Winecellars Ltd, as she explains her role as a wine ambassador.

About Kathrine Larsen Robert MS

Premium Wine Ambassador, Enotria Winecellars Ltd

Originally from Copenhagen, Kathrine Larsen MS began her career in hospitality in 2002, interning for a number of one and two Michelin star restaurants, while at the same time studying at Copenhagen Hospitality College. In 2007 she relocated to London where she joined D&D, working for restaurants Le Pont de la Tour, and Orrery. In 2013 she joined Zuma as Head Sommelier and a couple of years later left the restaurant floor to start working with Enotria & Coe, where she today is Premium Wine Ambassador.