The low and no-alcohol category is no longer a passing trend in the U.S. and U.K. It is now a defined market segment with established buyer interest and growing shelf space. Yet many wineries still struggle to meet the expectations of importers and distributors across both markets in terms of quality, pricing, compliance, and positioning.

In this webinar, Irem Eren WA DipWSET, Low & No Alcohol Category Specialist, will share practical insights for producers looking to expand or refine their presence in the U.S. and U.K.

Drawing from years of experience advising wineries on dealcoholization, brand adaptation, and distribution strategy, Irem covers:

- What U.S. and U.K. buyers now expect from low and no-alcohol wines in 2026.
- The key quality benchmarks and technical standards that drive importer confidence.
- Pricing, labeling, and compliance factors that influence listings in both markets.
- How to present your brand story effectively to U.S. and U.K. distributors.

If your winery is producing low or no-alcohol wines and aiming for long-term, sustainable distribution in the U.S. and U.K., this session will help you understand what truly matters to buyers today.