It is vital for your staff to be trained and skilled to be able to enthuse your guests into opening up their world to newer wines. The staff has to not only be hospitable but approachable and thorough in their work.

While industry-recognized qualifications are crucial, it also comes down to understanding how to introduce a consumer to a specific wine which is close to their preferences. In this video Sid Patel is in a conversation with Barbara Drew MW, as she explains how she is able to make sure the staff is trained at Berry Bros. & Rudd Ltd.

About Barbara Drew MW

Master of Wine at Berry Bros. & Rudd Ltd

Barbara started her wine career in 2011 at Berry Bros. & Rudd, and is now their Events Manager. She coordinates and hosts a wide range of events, both in-person and online, from introductory wine courses to in-depth masterclasses, with a particular focus on Italy and the New World. In addition, she mentors, teaches, judges and runs.