In this video, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Sahil Misra, Brand Ambassador for Sula Wines—India’s largest and most renowned winery.

Sahil shares what it’s like to represent such an iconic brand and offers an insider’s view of his dynamic role, which includes hosting tastings, leading brand activations, and organizing exclusive dinners.

Sahil also dives into the evolving Indian wine scene, highlighting emerging wine varietals gaining popularity and pinpointing the Indian cities showing a budding interest in wine culture. Whether you’re curious about the Indian wine market or looking for insights into the life of a brand ambassador, this video delivers valuable takeaways.