In this in-depth interview, Valeria Rodriguez AIWS, Head of Fine Wine at Bibendum Wine, shares her perspective on how the fine wine category is shifting in the UK market. From the rise of emerging regions to the growing importance of sustainability and education, Valeria offers a look at what defines fine wine today — and what it takes to successfully bring it to market.

Whether you’re a sommelier, independent retailer, or buyer for a national group, her insights into portfolio building, consumer trends, and strategic selling will help you elevate your fine wine program in 2025 and beyond.