The London Wine Competition is back after the huge success of its 2nd year. This international competition, due to its unique approach to judging wines, has been recognized as a unique and ideal wine competition among all the other wine judging events from around the world.

All global wine competitions have been organized in the same way for years. Wines entered are simply tasted blind to judge the quality alone. The London Wine Competition has broken with the tradition. This event has a quite different approach to judge the wine. Apart from quality, the London Wine Competition also judges all the wines on their look and value for money. To be more precise, the London Wine Competition judges wine in the same way that consumers do.

The average customer always looks at the price first. Then they look at the label and pick out the wines with designs and stories that appeal to them. So these two things come before a wine producer even gets a chance to show how well the wine is.

This is what the London Wine Competition is all about. Wines entered will be judged on the three criteria:

Quality

We celebrate the wines that are both enjoyable and easy to drink, wines that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.

Packaging

What a wine brand looks like is how every consumer chooses their wines. Up to 70% of consumers would choose new wine just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be good wine, it is not necessary to have a higher or cheaper price. What affects most is the value for money a wine holds.

So, the medal-winning wines are the ones that,

- Offer the best value for the price

- Offer the best quality for their price

- Stand out of the shelf against the competitors

- Tell their story in the most relevant way

All wines in the London Wine Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling wine to the consumers. They are the professional wine buyer who selects wines every day to go on the shelves of the restaurants, hotels, supermarkets and wine stores.

Check out who were the judges in 2019’s London Wine Competition.

Scoring System

Quality: marked out of 50

Packaging: marked out of 25

Value: marked out of 25

To win medals, wines must score according to the following points:

- Gold: 90 points or over

- Silver: points between 76 to 89

- Bronze: points between 65 to 75

Key Dates:

Submission Ends: 31 January 2020

Warehouse Closes For Samples: 06 March 2020

Judging: March 24, 2020

Winners Announced: 30 April 2020

Pricing:

£125 - Regular Pricing - From 19 December 2019 onwards

So, what are you waiting for! Hurry!

Click here to Submit Your Wines