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Insights

What do Sommeliers Look for in a New Brand?

01/06/2018

Insights from Julien, at the London Wine Competition on What Sommeliers Look for in a New Brand.

LWC interviewed Julien Sarrasin one of the judges at the 2018 London Wine Competition on What Sommeliers Look for in a New Brand. Here is what he said

Julien Sarrasin: The first one most people would say I think is the quality of the wine itself which is what people want to enjoy because after all you want a good and enjoy the beverage for the value you paid for but I would say I have a strong belief in vintners who care about their lands and try to…

Watch the full video about Julien here:

About Julien

Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.