Early Deadline
30 November 2026
Judging
Date
22 & 23 March 2027
Winners Announcement
22 April 2027
LWC blog
Insights
What do Sommeliers Look for in a New Brand?
Insights from Julien, at the London Wine Competition on What Sommeliers Look for in a New Brand.
LWC interviewed Julien Sarrasin one of the judges at the 2018 London Wine Competition on What Sommeliers Look for in a New Brand. Here is what he said
Julien Sarrasin: The first one most people would say I think is the quality of the wine itself which is what people want to enjoy because after all you want a good and enjoy the beverage for the value you paid for but I would say I have a strong belief in vintners who care about their lands and try to…
Watch the full video about Julien here:
About Julien
Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.
What’s New at the 2027 London Wine Competition?
The 2027 London Wine Competition gives every entrant greater feedback, transparency and commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve, guidance on how to market and sell their wines, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.
Enter your wines in the 10th edition of the London Wine Competition.
