Registration Opens
22 April 2025
Judging
Date
23 & 24 March 2026
Winners Announcement
22 April 2026
LWC blog
Insights
What do Sommeliers Look for in a New Brand?
Insights from Julien, at the London Wine Competition on What Sommeliers Look for in a New Brand.
LWC interviewed Julien Sarrasin one of the judges at the 2018 London Wine Competition on What Sommeliers Look for in a New Brand. Here is what he said
Julien Sarrasin: The first one most people would say I think is the quality of the wine itself which is what people want to enjoy because after all you want a good and enjoy the beverage for the value you paid for but I would say I have a strong belief in vintners who care about their lands and try to…
Watch the full video about Julien here:
About Julien
Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.
The 2025 International London Wine Competition is proud to announce the results of its 2025 edition, spotlighting wines that excel not only in exceptional quality but also in delivering outstanding value and compelling packaging. View Results | Order Stickers | Get Sponsorships to promote your win in the first 30 days.
