Will Hill is Senior Wine Buyer at Ocado Retail, where he is responsible for sourcing and developing a diverse portfolio of wines for one of the UK's leading online retailers. With more than a decade of experience across hospitality and wine buying, he has built a reputation for identifying emerging wine regions, unique grape varieties, and exceptional value for consumers. His passion lies in discovering wines that challenge convention while making quality wine more accessible to a wider audience.

Before joining Ocado Retail, Will held senior buying roles in the UK wine trade, including serving as Wine Buying Director at Novel Wines, where he championed producers from lesser-known European wine regions. Alongside his commercial buying career, he is an experienced international wine judge, regularly evaluating wines based on quality, value, and market appeal. As a judge at the London Wine Competition, Will brings deep expertise in retail buying, consumer trends, and commercial positioning, providing producers with practical insights into what succeeds on today's competitive retail shelves.