Lisa McBain DipWSET oversees the complete wine programme at Fuller, Smith & Turner, one of the UK's leading premium pub and hospitality businesses. Her responsibilities span wine sourcing, new product development, supplier management, category strategy, ranging, and wine list curation across the company's pub and hotel estate. She is committed to creating best-in-class wine programmes that combine classic regions with emerging producers while embracing innovation through initiatives such as fine wine selections, Coravin programmes, wine on tap, and contemporary "new wave" wines. Sustainability and supporting British wine producers also play an important role in her buying philosophy.

Holding the WSET Diploma, Lisa has built extensive expertise in wine buying, category management, commercial strategy, and hospitality. She works closely with producers and importers to identify wines that not only deliver outstanding quality but also meet the commercial and operational requirements of modern hospitality businesses. Her approach balances consumer trends, value, premiumisation, and practical execution to build wine programmes that enhance guest experience while driving commercial performance.

As a judge at the London Wine Competition, Lisa brings the perspective of an active UK wine buyer responsible for selecting wines that perform in the real world. She evaluates entries not only on quality but also on value, packaging, consumer appeal, and their ability to succeed within today's competitive on-trade environment, making her insights particularly valuable for producers looking to grow in the UK market.