After a degree in law and French law, Sara swiftly moved into the wine industry. She started as French Programme Manager for Arblaster & Clarke Wine Tours, and latterly managed tours to Germany, California and Australia. From there Sara moved into Wine PR with Davies Associates. She joined Liberty Wines in 1999, rising to Marketing Manager.

In 2005 Sara set up Wineprose, a freelance consultancy to wine importers, which specialises in PR, marketing and event organisation for the UK wine trade.

Sara was made an MW in 2008, having written her dissertation on the (then nascent) subject of English Sparkling wines.

Her career has also encompassed wine judging, leading wine schools and tasting classes.