Josh, a renowned expert in the No and Low alcohol sector, brings his unique insight and expertise to the London Wine Competition judging panel. As an integral part of Club Soda, he has developed a deep understanding of liquid development, SKU presentation, and the curation of menus and shelf selections for both hospitality and retail venues. Josh also leads category training and insight events, helping brands successfully navigate the growing alcohol-free market.

His ability to assess wines with a nuanced perspective makes him a standout judge, particularly as the demand for quality No and Low wines continues to rise. Having judged full-strength Red and White wines, Josh’s experience bridges traditional and emerging categories, ensuring No and Low wines receive the recognition they deserve. His involvement is a testament to the London Wine Competition's commitment to celebrating excellence across all wine styles.