Emma Penman is a distinguished figure in the wine industry, bringing over a decade of expertise in UK retail to her multifaceted career. Based in the vibrant city of London, Emma has cultivated a reputation for her commitment to excellence, strategic insights, and profound passion for wine.

Her extensive tenure with Waitrose, a leading name in premium food and beverage retail in the UK, underscores her professional dedication and adaptability. Over a span of ten years, she has excelled in diverse roles encompassing Retail Management and Commercial Strategy, gaining a comprehensive understanding of the retail landscape. This rich experience provided Emma with a robust platform to transition into the wine sector, where her enthusiasm and expertise have allowed her to thrive.

Currently, Emma holds the esteemed role of Wine Buyer at Waitrose, where she is responsible for curating and managing an impressive portfolio of wines. Her remit includes England and Wales, Formats, Austria, Germany, Eastern Europe, and the Rest of the World. This role not only reflects her comprehensive knowledge of global wine markets but also highlights her ability to identify trends and deliver exceptional offerings to customers.