With over 18 years of experience in the wine industry, I have focused my career on supporting wineries, export managers, and wine brokers in reaching international markets. As an export coach, WSET Educator, and digital marketing specialist, I work with wine businesses to combine tradition and innovation, helping them grow and adapt to global opportunities. I teach export strategies, digital marketing, and wine English at institutions like the Italian Food Academy and Methodus Srl, providing aspiring professionals with practical tools for success. I also offer tailored consulting services to assist wineries in developing effective strategies for global expansion.

My interest in sharing knowledge is reflected in my writing and content creation. Through my book, Metodo WINExcel (available in Italian and English), along with my blog and podcast, SoMe Wine, I explore the challenges and opportunities of internationalization and marketing for wineries.

As an ambassador for the London Wine Competition, I am proud to support an initiative that helps wineries expand their businesses internationally while showcasing their passion and creativity to a broader audience.

I approach my work with a genuine love for wine and a commitment to helping wineries navigate their challenges, find new opportunities, and achieve their goals. Together, we can build a future that balances tradition with innovation and excellence.