Parras Vinhos was founded in 2010 by Luís Vieira and is currently headquartered in Alcobaça, where the group's bottling unit - Goanvi Bottling - is also located. Five years later, with the company consolidated and focused on the international market, the need arises to reposition the brand and “dress it up” in another, more current way. And so, Parras Wines appears in the beginning of 2016, with a younger, more flexible look, and in a universal language so that it can be easily understood by everyone, even those who are across borders.