by BEVERAGE TRADE NETWORK

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London Wine Series : Understanding The UK On-Premise Market - Episode 7

In this episode, we talk about, Understanding The UK On-Premise Market.

Part of the London wine series sponsored by London wine competition, which is an annual international wine competition that happens in London every year where wines are judged by Quality, Value and Package.
Submission is now open for the 2020 London Wine Competition. Please visit LondonWineCompetition.com for more information on how winning a London Wine Competition medal can help you grow your wine brand.

The UK on-trade is worth around 20% of the volume of total wine, but around 40% of the value. Of the licensed 122,221 outlets in the UK, most reside in so-called ‘managed’ outlets or groups that have branded propositions spread across the UK's 48,236 cities, towns and villages. These outlets are responsible for pouring and sharing much of the wine that the regular UK population drink.

About London Wine Competition
The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
Know More At:
www.londonwinecompetition.com