by BEVERAGE TRADE NETWORK

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London Wine Series : Millennials Influence On Wine Selling - Episode 6

In this episode we talk about, Millennials influence on wine selling.

Part of the London wine series sponsored by London wine competition, which is an annual international wine competition that happens in Londonevery year where wines are judged by Quality, Value and Package.

Submission is now open for the 2020 London Wine Competition. Please visit LondonWineCompetition.com for more information on how winning a London Wine Competition medal can help you grow your wine brand.

It is reported that from the total annual wine sales figure, more than 40% accounts for the consumption by millennials.

Millennials are a generation that grew up in a society where wine is more than just appreciated. They have seen the shelves filled with imported wines in grocery stores. They have seen more modern culture than baby boomers did. Therefore, their interest in wine has grown more than just drinking.