In this 60-minute educational session, Sid Patel, CEO of London Competitions, moderates a panel featuring top wine importers and distributors from the UK.

London Wine Competition gives wine brands this exclusive opportunity via panel debate where UK’s top sommeliers answer the question: How can brands work with Sommeliers in 2024.

In this exclusive interview, Wayne shares his expertise on the sales process and reveals actionable tips to pitch effectively to UK trade buyers.