Discover the latest insights into the demand for Italian wines in the UK market with Sid Patel, CEO of London Competitions and Beverage Trade Network, as he engages in a fascinating conversation with Salvatore Castano, On Trade Advisor & Assistant Wine Buyer at Friarwood Fine Wines.

In this video, Salvatore provides valuable insights into the current trends of Italian wine regions that are popular in the UK market, as well as emerging wine regions gaining traction.

If you're an Italian wine producer looking to enter the UK market, this video is a must-watch.