London Competitions 2027: From Entry to Medal

Discover how to enter the London Competitions, what happens behind the scenes, how wines, beers and spirits are judged, and what it takes to win a medal in one of the world’s most influential drinks markets.

Potential Entrants

Discover how the London Wine Competition, London Beer Competition and London Spirits Competition can help your brand stand out in the UK drinks market. Explore the entry process, eligibility requirements, fees, deadlines and benefits of participating. Learn how products are evaluated on Quality, Value and Packaging—and what it takes to earn a medal recognised by drinks buyers, distributors and consumers.

Past Entrants

If you have entered the London Competitions before, now is the time to return with your latest releases, improved packaging or expanded portfolio. Build on your previous results, benchmark your products against the current market and give your brand another opportunity to earn valuable recognition. Returning entrants can access their existing account, review previous entries and begin a new submission for 2027.

Current Entrants

Already registered for the 2027 competition? Access your account to manage entries, update product information, download shipping instructions, review invoices and monitor the status of your samples. You can also find important deadlines, judging updates, results information and guidance on using your medals and marketing assets after the competition.

What’s New for 2027?

The webinar will also introduce the new benefits available to 2027 entrants across all three London Competitions. Entrants will receive an expanded score breakdown, more detailed feedback on every product, final feedback from the Head Judge and access to a Buyer Market Intelligence Report.

The new “Tasted By” feature will also show the judges who evaluated each entry. We will explain how producers can use these insights to improve their products, strengthen their market positioning and create more effective sales presentations for the UK drinks trade.

The webinar will explain the complete journey from submitting an entry and sending samples to the judging process, scoring, feedback, medal results and the commercial opportunities available to winners.

About London Competitions

The London Competitions bring together the London Wine Competition, London Spirits Competition and London Beer Competition, giving producers a powerful platform to test their products in one of the world’s most influential drinks markets. Entries are judged by leading UK trade buyers, importers, distributors, Masters of Wine, Master Sommeliers, bartenders and other industry professionals on quality, value and packaging.