by BEVERAGE TRADE NETWORK

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The Judges

Sara Muirhead MW

Master of Wine

Sara has worked in the wine trade for twenty-five years, during which time she has visited many of the world’s wine-producing regions. She achieved her Master of Wine qualification in 2008, having written her dissertation on the (then up and coming) subject of English Sparkling wines.

Sara started her career working on Wine magazine. She arranged and accompanied wine tours around some of the world’s best vineyards at Arblaster & Clarke Wine Tours. Sara then moved into wine PR and marketing at Liberty Wines, where she became the marketing manager and developed a passion for Italian wines.

Since 2006 Sara has worked as a freelance consultant to wine importers. She specializes in wine PR, wine marketing, and the organization and management of wine tastings and events.