What do Sommeliers Look for in a New Brand?
Insights from Julien, at the London Wine Competition on What Sommeliers Look for in a New Brand.
LWC interviewed Julien Sarrasin one of the judges at the 2018 London Wine Competition on What Sommeliers Look for in a New Brand. Here is what he said
Julien Sarrasin: The first one most people would say I think is the quality of the wine itself which is what people want to enjoy because after all you want a good and enjoy the beverage for the value you paid for but I would say I have a strong belief in vintners who care about their lands and try to…
Watch the full video about Julien here:
Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.
About London Wine Competition
The London Wine Competition recognizes, rewards and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. It rates the brands based on three important criteria: Quality, Value For Money & Packaging. The event is organized by Beverage Trade Network (BTN), the leading online platform dedicated to connecting the global beverage industry.