Judging Process

Judging criteria

To win a London Wine Competition award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality wine, but if the price and packaging are not right. And you will not be recognized by the London Wine Competition.

There is no point, for example, in having a 95 point wine if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s wine list.

Scoring system

That is why the London Wine Competition will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = London Wine Competition Score.

A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.

Quality Score: will be marked out of 50

Value Score: will be marked out of 25

Package Score: will be marked out of 25


Gold: to receive a Gold medal you need to score 90 or over.


Silver: you need to score between 76-89.


Bronze: you need to score between 65-75.
 

Who are our judges?

The London Wine Competition will be assessed and judged by a leading panel of top level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial re-sale.

The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

Judging procedure

All wines entered will be handled by Sensible Wine Services and organized into flights for tasting.

The wines will:

- Initially be tasted blind to determine its quality.

- Where appropriate they will also be assessed by variety, style, region, and country.

- Judges will then be given a briefing document setting out the wine’s price and target consumer and trade channel where it wants to be sold. Only then will judges be asked to give their score for quality based on the initial blind tasting and then additional knowledge about the wine’s price and market position.  

- The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the wine and its price point.

- The judges will then discuss the wine as a whole to help allocate scores in the three judging areas.

Judging dates

Judging will take place on March 8, 2018, at a central London venue, The Worx. To be considered in the competition all products must be with Sensible Wine Solutions by March 4, 2018.